PIXABILITY BRAND IDENTITY

Brand guidelines and brand development for Pixability.

Pixability is the leading platform for YouTube advertising, serving some of the biggest brands and agencies in the world. To better align with their younger target audience, Pixability underwent a brand refresh in 2024. I worked with a team of designers and Pixability leadership to determine the overall direction for refresh, and establish a new set of rules for our corporate design system to carry out the refreshed look & feel. I was responsible for writing the brand guidelines, presenting the refresh company-wide, and training the entire company on how to use the new brand. I was also in charge of applying the new brand to all Pixability materials: ads, website, thought leadership pieces, social, and video.

Created in-house at Pixability in collaboration with Boundary LA.